We work with brands who believe in defining culture, not just riding it.

Brands are verbs, not nouns.
Brands aren’t just logos, color palettes, or type hierarchies (though those still matter). They’re living ecosystems—shaping culture, sparking movements, and showing up in everyday life in ways that define categories and drive meaningful business results.

As product moats shrink and barriers to entry collapse, how a brand behaves has become the most critical lever for defensible growth. The old playbooks are broken; winning today requires rethinking how people discover, engage with, and build loyalty to brands in an entirely new way.

Ethos

  • As a Fractional Chief Marketing Officer, Maggie combines marketing rigor and creative vision, helping leadership teams clarify positioning and brand behavior, aligning product, marketing, and culture around a single point of view. She helps build prioritization roadmaps engineered for growth, and provides executive-level brand stewardship, enabling faster decisions, sharper differentiation, and long-term brand equity.

  • Ongoing senior-level brand and growth counsel for founders and executive teams navigating scale, complexity, or inflection. Acts as a trusted strategic advisor—bringing clarity, cultural intelligence, and decisive judgment to the moments that matter most.

    01/ 2–4 executive sessions per month (60 min)

    02/ Asynchronous access

    03/ Quarterly strategic reset (half-day or workshop)

  • 01/ Brand audit

    02/ Audience segmentation

    03/ Competitive analysis

    04/ Positioning framework

    05/ Brand purpose, promise, and pillars

    06/ Messaging architecture

    07/ Voice & tone

    08/ Visual identity

    09/ Brand behaviors

  • 01/ Full Funnel Creative Strategy

    02/ Creative Direction

    03/ Campaign Concept Development

    04/ Creative Production

    05/ Measurement + Reporting

Sause + Co. is a global creative collective of strategists, creatives, and culture queens. Helmed by Maggie Sause, a leader in brand and marketing for 25+ years, we focus on businesses who are committed to making the world healthier, safer, and more equitable.

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